9/15/2023 0 Comments Dababy rockstar commercial![]() ![]() Bennett was adamant on having the video in one general location, keeping the video, as well as the shooting process and budget, as simplistic as possible. The two became good friends, even throwing a New Year's Eve party together in 2019, until finally discovering ‘Whats Poppin’ in a set of songs that he Harlow sent Bennett, who instantly knew that it was perfect for his channel. He said he would only work with him if he found “absolutely perfect” song to allow the audience to get a sense of Harlow's charisma and character. Bennett initially rejected one of his songs, ‘Cody Banks’, as it wasn't the style he was looking for. Bennett said that an earlier video of Harlow’ for the song ‘Sundown’ was “refreshing”, causing him to message him on Twitter for a potential collaboration on his ‘Lyrical Lemonade’ channel in the future. Additionally, Cole Bennett did an interview in which he dissected the music video itself. ![]() Both producers have spoken about looking for a ‘fresh’ artist to make a new production with, after both collaborating with DaBaby on popular single ‘Suge’. Furthermore, a breakdown video on the creation of ‘Whats Poppin?’ with producers Jetsonmade and PoohBeatz allowed for fans to gain a deeper insight into the song itself. ![]() ![]() For Harlow, having this song featured on this channel contributed to the success of the song globally. As of April, 2021, the music video has amassed over 130 million views on YouTube. The music video for ‘Whats Poppin?’ was created by popular music video producer ‘Lyrical Lemonade’, who has been involved in the production of several other popular music videos, such as productions with ‘Juice WRLD’ and ‘Eminem’. As with many popular songs, the music video plays an integral part in its commercial success, resulting in exposure to a wider audience. It features a cameo of Ryan "Rhino" Burton of the YouTube comedy channel LoveLiveServe. The music video for the track, directed by Cole Bennett, was released the same day as the song on Cole's Lyrical Lemonade channel. Additionally, Cole Bennett, a music video producer, sent Harlow a message suggesting some alterations to the song to make it more catchy, which Harlow ending up agreeing upon. PoohBeatz has also said that he has thoroughly enjoyed the aftermath of the drop of ‘Whats Poppin’ where it has been featured in commercials, as well as the community making remixes. Harlow later stated that when he heard the beat that “this one of the only beats I’ve ever just like heard, and was like I need this right now”. However, JetsonMade made a slight altercation to the ‘808’ pattern, which he thought was crucial in making the song sound better aesthetically. After this, Harlow stated that he really enjoyed working with the ‘808’ pattern and attempted to incorporate it into his later music. The use of the ‘808’ pattern was critical in ensuring that the song had enough ‘bounce’ to be a hit. They said that the simpler the beat, the better, as it allows for the artists creativity to flourish. The beat for the song was one of the first that the producers came up with, after tweaking with the original and chopping parts out, they found the final version which was a simplistic beat, following from the two's success with 'Suge'. PoohBeatz claimed that the songs title came after a conversation with Harlow about how he wants him to rap for the song, as he had been “popping shit”, causing Harlow to think about the title “What’s Poppin”. The two toyed with different sounds until they were certain they had produced a perfect beat for the song, which ended up becoming one of 2020s biggest hits. After discovering Harlow through his brother, JetsonMade was adamant that he was the type of artist he was looking for in a collaboration. PoohBeatz stated that his brother was the reason for his discovery of Harlow, who told him that he was just the type of artist that he would enjoy working with. This collaboration of the producers, Pooh Beatz and JetsonMade, was their second, after working on DaBaby's ‘Suge’, with them both stating how they were already interested in each other's work prior to the creation of ‘Whats Poppin’. It received a nomination for Best Rap Performance at the 63rd Annual Grammy Awards. The track reached the top 10 on the US Billboard Hot 100, in Australia, Canada, and New Zealand. The song has been credited with projecting Harlow's name in the music industry, leading to later successes such as his first studio album, of which "Whats Poppin" features. It was produced by JetsonMade, Pooh Beatz, and LosTheProducer. It was also included on his debut studio album, Thats What They All Say, along with its remix. "Whats Poppin" (stylized in all caps) is a song by American rapper Jack Harlow, released as the lead single from his EP Sweet Action, by Generation Now and Atlantic Records on January 21, 2020. ![]()
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